Feedback from 50 commercial shipping operators on digitalizing their business
Feedback from 50 commercial shipping operators on digitalizing their business As part of productizing our latest product line we sat down to meet with 50 operators and mapped out their needs, ambitions, expectations and disappointments in their digitalization work. In this blog, we give a high level overview of what seems to have worked out and what often has not. When we met with a large number of operators and asked the same questions, clear patterns started to emerge in terms of how digitalization has been approached and what challenges they encountered. The patterns were surprisingly repetitive and in the cases where things did not go as planned, it seemed like most operators were struggling and got stuck with the same challenges. In an effort to draw some useful parallels on a high level, we have to separate the ones who have made a deliberate effort towards digitalization from those who have not. We also have to separate those who feel they have been succ